Promoting a work of art is not an easy process as one might consider. It is a crucial one. There are various factors that can mean the difference between accepting or rejecting your work from an art event. However, if you consider some of the effective steps in formatting an art portfolio it maximizes the chance of noticing your work. The artists must have fundamental concepts about the events or gallery. They should have proper information about the theme of the fairs. Artists have to submit work that is related to the theme of the event or it is a wasted of your time and also of the curators. Every art festival provides instructions and terms related to submission of work. So, it is always mandatory and helpful to read and follow the specific rules. If you intend not to abide the mentioned conditions then strong chances exist of declining the work. Many renowned galleries have adopted the online art portfolio with the objective of creating interest among the young artist and students. The art portfolio should reflect professionalism. To give a professional look weave subject matter those are vital in a concise and rational manner. Artist should try to avoid circumstances or topic that might create confusions on the judge or audience mind. A detailed cover letter describing yourself as an artist and the subject matter might be indeed helpful. Such heading helps to evaluate the mind and the skill of putting the ideas on a paper. Art portfolios reflect the artist vision. Another worthwhile step of promoting your art portfolio is by creating a web site. The website empowers the work of the artist to reach innumerable number of art lovers. On the website you can create your own blog where you can highlight the work and impart information and express the ideas.